If you’re a musician, probably, you also have your own fears in your career, right? Have you ever felt that you’re not just getting the much-deserved exposure that you’re hoping for as a musician? You’re not certainly alone in this frustrating situation because the music industry is just a very complex and competitive industry where a lot of musicians are striving to stand out from the crowd and prove that their music is better than mumble rap, auto-tuned voices of so-called singers, and boybands who not only have great voice but looks good too.
Even the well-established musicians out there are in need of a constant relevance in the music industry to make sure that they can survive and maintain their careers.
In order for you to have a good chance of becoming a musician, you should step up your branding and your marketing strategies. However, it’s easier said than done because not all the artists have backgrounds in their business or marketing. It’s very common that they overlook the importance of branding which is why if your ultimate goal is to make your music career sustainable, you have to find and nurture fans that will remain loyal to you.
In order for you to keep your music career alive, you should consider applying some things that you believe might affect your career because listed below could be one of them which turns out to be a common myth that is responsible for holding your music career back from hitting its full potential.
- Branding is a confinement that limits your potential- A common problem among musical artists is that their mindset is that if they focus on branding and making soundtracks themselves, it limits their potential because they are not focusing their full attention to reaching out everyone and appealing to them to patronize the music. A lot of indie artists out there believe that it ruins their careers by appealing to everyone as much as they can.The fact that it’s just like running a business, you’re trying to market to everyone which will attract no one. It’s totally understandable that you have fears of losing out; however, the best way to debunking this myth is to continue marketing your brand so that your fan base grows.
- Branding yourself is pretending to be someone else- In the music industry, especially in showbiz, people have to fake themselves in order for them to become appealing to the masses. This myth is always perpetuated because the management of a certain celebrity or artist makes them do that as part of their marketing practices, which is very common in the music industry. It happens a lot of times where artists are branded in a particular way that they do not exactly reflect the person who they truly are. Branding is used to manipulate people; however, this does not mean that branding requires you to be a fake person who is a myth that needs to be debunked. Just be yourself because your personality, attitude, and your way of life will be your brand.
- Popular artists and businesses worry more about their branding- It’s entirely a lie that branding matters regardless of the popularity and scale of the artist because although branding is very important, especially in the early stages of your career, you are your own brand.
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